Your Domain Name Helps the World to Find You
A domain name tells the world who you are and what you do. Search for a name, word, or phrase.A
custom domain such as “www.mybusiness.com” is easier to remember than a generic, co-branded domain
such as “www.google.your business.com’’.
Protect Your Identity and Ideas
One of the most compelling reasons to purchase a domain name is to protect your identity. One of the
most popular reasons for buying
a domain name, is to register yourname.com, or yourCompanyName.co.uk, regardless of whether you
intend to use it or not. While this is a great reason to buy a domain name if
you ever want to use it in the future, it also prevents competitors or other people from registering
your identity, and trading off your identity (or even something a little
more unsavoury).
Reach out to new audiences
Once you own your own domain, you can do anything you want with it. If you are a business owner, you
can use it to host your online store
or share critical information with a global customer base. Not only that it helps your overall
branding online to your customers and soon to be customers. If you are an
individual, you can create a digital home base that you can use to communicate with friends, family
and acquaintances. It’s a real online location to refer people if they want
to learn more about you.
Setup Unique Email Addresses
You can of course use a domain name for email addresses. There are many free email providers out
there (such as Hotmail, Yahoo, Gmail
etc.) but it's incredibly difficult to find a good address that hasn't already been taken by
somebody else. Instead, you'll be left with something similar to
'user2k9SG@notmail.com', which is neither catchy nor particularly professional if you're running a
business. An email address such as your.name@yourcompany.co.uk would be
far more impressive approach for your business email.
